The playful language and related to the world of cartoons typical of projects Stefano Giovannoni in the 1990s, he found one of his most successful expressions in the famous Merdolino. Without hesitation the designer faces an indispensable object but "vited", he fucks it for the w.c., transforming it into a slender jar from which comes a long and sympathetic shrub. Merdolino, bizarre, countercurrent, paradoxical, has become a champion of the ransom of its category, has aroused scandal among the well-thoughts of design and has collected over the years a huge success.